蓬勃发展的电动汽车和超过18个月工期的总订单量创下了历史新高，但同时不断上涨的材料和生产成本以及电动汽车领域人才难求的挑战也是不得不面对的。美国市场目前机遇与挑战并存。
先说好消息：
格劳博布拉夫顿工厂在过去两年受新冠疫情影响较小，只有少数感染者，而且没有停产。因此所有订单几乎都可按时处理。然而，汽车行业从内燃机到电机的转型也给我们美国的同事们提出了巨大的挑战，尤其是寻找合适的专业人才。“尽管我们几年前就开始储备电动汽车方面的人才，但随着订单量的增多，对专业人才的招聘需求也越来越大，这是我们目前面临的最大挑战”，格劳博美国的总裁Michael Hutecker说道。
电动汽车开始风靡美国
电动汽车在经过很长一段时间才慢慢被美国市场所接受。几年前无法想象的事情现在已经成为现实，几乎所有主要汽车制造商都在斥巨资进入电力驱动领域，一部分规模较小的公司也正扩大产能。尽管材料和生产成本不断上升，但随着新订单不断增加，格劳博布拉夫顿公司的订单量也将继续增加。
机械加工领域的不同发展
另一方面，美国汽车制造商的系统业务需求慢慢变少，目前订单均来自汽车工业领域的一级供应商。然而，通用加工中心的业务正在大幅上升。“自动化解决方案的订单增长尤为明显”，Michael Hutecker解释道。“这主要是因为许多公司由于缺乏人手而无法多班次运行加工中心。”航空航天领域、半导体行业和医学工程的投资量也在增加。来自工具模具以及汽车工业领域的询单也有所增加。
格劳博美国员工人数增加
与其他美国公司一样，格劳博美国也在寻找各领域专业人才，以便满足日益增长的要求。我们聘请了更多的服务人员和工程师，以支持重点市场。由于销售战略调整，也扩大了销售人员队伍。如今，格劳博美国有员工836人，比疫情前增加了178人。
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Booming electromobility and a historically high order backlog of more than 18 months, but also rising material and production costs as well as the incredibly great challenge of finding qualified personnel in the field of electromobility: The American market is currently not for the faint of heart.
On a positive note, GROB Bluffton has weathered the COVID pandemic well, with only a few severe cases and production still ramping up. This also allowed the entire order volume to be processed as scheduled with few delays. And yet, the shift to electric vehicles is demanding everything from our American colleagues. The search for qualified personnel is proving particularly problematic. "Although we began to train our own employees in the area of electromobility or hire new ones years ago, the pressure to recruit even more staff is also increasing as the number of orders increases," says Michael Hutecker, CEO of GROB Bluffton, describing the current challenge in the company.
It took a long time for the electric drive to arrive on the American market. What hardly anyone could have imagined a few years ago is now reality. Nearly all major automakers are investing in electric drive systems and smaller companies are also expanding their production capacities. Despite rising material and production costs, GROB Bluffton´s order intake continues to grow.
On the other hand, demand in the systems business among American automakers is dwindling. Only Tier 1 customers are placing new orders, which is rare. However, universal machine sales are rising. "Especially in the field of automation, we can report a huge increase in orders," explains Michael Hutecker. "This is primarily due to the fact that many companies can't run their machines in multiple shifts due to staff shortages." There is also increased investment in the aerospace sector, in the semiconductor industry, and in medical technology. We have also received an increasing number of inquiries from the die and mold industries and automotive sectors.
Like other American companies, GROB Bluffton is looking for employees in almost all areas to meet the increased demands. For example, additional service staff and engineers as well as technical personnel were recruited to reinforce key markets. Against the backdrop of the strategic realignment in sales, staff was also increased there. Today, 836 employees work at GROB Bluffton, an increase of 178 over pre-pandemic times.
